Microsoft thinks its new store app installer will make more people install and launch Windows apps. Microsoft thinks its new store app installer will make more people install and launch Windows apps.

Bottom line: Microsoft is making a significant effort to turn its official app store into a profitable or even enticing service for programmers and software entrepreneurs. Bringing apps to the store ...

Why it matters: Installing Windows Store apps from the web can be a hassle for some folks. Microsoft acknowledges that and is rolling out a slightly more user-friendly way to install Windows Store ...

The Windows app store has taken many forms over the years, first launching with Windows 8 in 2012 as the "Windows Store," a marketplace for "modern" apps that never fully materialized. The store was ...

For ordinary users, if a certain app is installed, the app will not be seen on the recommendation page. For developers, this can increase the exposure of the app, thereby bringing in more users. This ...