If you’re concerned about the quality of your email list, it may be time to embrace double opt-in. This will help you verify the degree of a customer’s interest. Here’s an explanation of how it works.

We’ve updated our email deliverability guide with details about Google’s enhanced DMARC reports. Deliverability may not be the most interesting part of email marketing, but it is the most important.

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...