Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

The business landscape is evolving at an unprecedented pace, and staying ahead requires more than just adaptation—it demands successful transformation. Digital transformation is a fundamental shift in ...

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...

Trump fired the labor statistics commissioner hours after a weak jobs report. President Donald Trump thrust the nation's system for economic data collection into the spotlight in recent days after he ...

Terry Lane is a writer for Investopedia with 25 years of experience in journalism and communications. He covers personal finance, Congress, government regulations, and economics. Joe Raedle / Getty ...

Data centers have been a big topic over the past few years, especially in Indiana. There's been a push for more data centers in the Midwest, specifically AI data centers. We've seen several move ...