It's very easy to chalk up certain facets of our lives to just being "the way it's always been." From daylight savings time to time zones, most of us don't even give a second thought to the meaning ...

NEW YORK (CNNMoney) — Every time you mindlessly give a sales clerk your zip code at checkout, you’re giving data companies and retailers the ability to track everything from your body type to your bad ...

If you live in the core chunk of Seattle, you're likely a renter. This isn't necessarily new information -- indeed, as millennials become the largest living generation, it remains relatively hard for ...

How much can where you live say about who you are? According to a new interactive map by geographic information firm Esri, a whole hell of a lot. Esri’s “Tapestry Segmentation” database mines ...