Phishing attacks are popular because they work. A bad actor sends you a phony link through a realistic text message or email, and you click it thinking you’re going to the official site. The fake URL ...

Short URLs are handy for cleaning up long links, but they also hide the true destination. If you want to avoid malware or a phishing scam, blindly clicking that link isn't your best bet—there are ...

Now, there are several tools out there designed for inspecting links, but if you know what you’re doing, then chances are you could make do with what the web browser has to offer. In fact, we are ...

Google's John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as two impressions.