Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the ...

Every publication worth reading has a style guide: a list of rules that guides the content creation process and ensures correctness and consistency. What many people don’t realize is that style guides ...

Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Companies are interesting creatures. In a legal sense, a company is a person, as it has all the rights that you and I do. A company can own property, file lawsuits, pay taxes, and generate profits.

From “The Associated Press Stylebook”: “We do not use obscenities, racial epithets or other offensive slurs in stories unless they are part of direct quotations and there is a compelling reason for ...

For decades, companies have realized how important a well executed corporate identity can be to a company’s success. An iconic logo, carefully chosen colors, and typography that are thoughtfully and ...

Forbes contributors publish independent expert analyses and insights. Christine Michel Carter covers working mothers, diversity, and jobs. However, brands aren’t scouring Twitter and Instagram looking ...