"Just do it" isn't just for sports anymore. The Nike slogan is one of the most widely recognized brand slogans in America. For years it's helped sell sneakers and evoked a sense of athletic excellence ...

In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A ...

Listening is the first step in building such a strategy. Much of the effectiveness of a narrative strategy flows from the degree to which the storytelling resonates with the values, perspectives, and ...

Just because a classic rock song has good intentions doesn’t mean it’s a good song. John Lennon’s “Give Peace a Chance” has higher moral aspirations than most pop hits but it’s just not one of John’s ...