As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

This is done by: looking at gaps in the research, limitations placed upon the researchers, finding new relationships among the data and discusses areas where further research could be conducted.