Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...

U.S. lawmakers are saying Amazon and CEO Andy Jassy are dodging questions related to its Delivery Service Partner (DSP) program, particularly over concerns that the e-commerce giant is allegedly ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon has spent the last few months announcing key ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

Imagine trying everything available on Amazon. You've been attempting every ad product available in the Seller Central Advertising Console, yet you still can't meet your customer acquisition targets.

Are you looking to supercharge your Amazon DSP ads efforts? Look no further than BidX, the ultimate Amazon DSP partner! With its cutting-edge technology and industry expertise, BidX empowers sellers ...

Prosecutors at the National Labor Relations Board’s (NLRB) have determined that Amazon is a joint employer of the third-party drivers it contracts with for package deliveries in California rather than ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

A decision handed down in the final days of 2025 in the ongoing dance among Amazon, the Teamsters and a now-closed Direct ...