While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Keeping tabs on how visitors use your company's website helps you to understand traffic and purchasing patterns, which can in turn help you optimize and monetize your content. Google's AdWords service ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...