Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s automation. From automatically “enhancing” creative to fit the needs of the different ...

If you click on the right-hand corner of any advertisement on Facebook, the social network will tell you why it was targeted to you. But what would happen if those buried targeting tactics were ...