Search Engine Land

Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect

If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s automation. From automatically “enhancing” creative to fit the needs of the different ...
Search Engine Land

Should you use optimized targeting in Google Ads? A quick guide

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...
Wired

Online Ad Targeting Does Work—As Long As It's Not Creepy

If you click on the right-hand corner of any advertisement on Facebook, the social network will tell you why it was targeted to you. But what would happen if those buried targeting tactics were ...
Forbes

Is AI The Answer To Standardizing Targeting Calls In College Football?

Forbes contributors publish independent expert analyses and insights. Giovanni Malloy, Ph.d, is a data scientist and sports analyst. ATLANTA, GA - DECEMBER 28: ACC referee, Stuart Mullins, calls a ...