USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

Las Vegas, NV - January 15, 2026 - PRESSADVANTAGE - Press Advantage, a leading press release distribution service, has ...

Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...

Fort Lauderdale, Florida - January 14, 2026 - PRESSADVANTAGE - Blue Interactive Agency continues to publish resources ...

What are “near me” searches and why do they matter? “Near me” searches are high-intent, proximity-driven queries that include language like “near me” or “nearby” to land local search results. For ...

As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

In 1998, Google was just getting started, and I was building one of the first digital agencies focused solely on search engine optimization (SEO). Back then, SEO was a new language, and I helped write ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

This week, the ClickZ Media team was on the ground at SXSW London, where search took center stage—not as a channel, but as a mirror of shifting behavior. Google’s Vanessa Kingori framed search as a ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Voice search has become a fundamental part of how people find information today. With voice assistants like Siri, Google Assistant, Alexa, and Cortana integrated into everything from phones to smart ...