But what exactly is programmatic advertising? In simple terms, it’s an automated process for buying ad space using technology, eliminating the time-consuming manual methods of the past. Instead of ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. Right now, the majority of marketers are managing at least 20% of their ad ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising will continue to grow in the coming years, particularly due to continued growth in video and music streaming. Walled gardens like Facebook are likely to continue dominating ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

LONDON--(BUSINESS WIRE)--The programmatic advertising spending market is expected to grow by USD 148.53 billion during 2020-2024, according to Technavio. The report offers a detailed analysis of the ...

I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I ...