Writing a problem statement helps your business identify issues that may be preventing you from reaching your goals. A problem statement includes statistics and other information that provides ...

Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

AI that creates real impact is rarely born from abstract ideas or flashy demos. It takes shape when builders start with ...

In the dynamic realm of digital marketing, copywriting continues to be a cornerstone skill. As a marketer navigating the ever-changing landscape, understanding the evolution and ongoing significance ...

When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the communication of problem statements. Problems are often ...

It is an almost weekly occurrence for me to review grant applications for public safety agencies that have been rejected. These are most often accompanied by a note from the grant writer who thought ...

Of the many skills leaders need to be effective, research consistently shows that complex problem solving is paramount. For most of us, however, solving difficult problems and selling the solutions ...

There’s nothing worse than getting a group of smart people together to solve a problem and having the discussion devolve into chaos. This usually happens when people are at different stages of the ...

Experts in problem solving emphasize the importance of deeply understanding the problem before implementing countermeasures. And many cite Charles Kettering’s maxim that “A problem well-framed is a ...