Brand preference creates firm value by measurably improving profits, cash flow, and share. If more financial executives understood the economics of customer behavior and the financial power of brand ...

There are some phrases that should just be done away with, but over time they are used and heard so routinely that we develop a sort of soft spot for them and can’t bear the thought of chopping off ...

The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach. At the intersection of the 3 P’s (with apologies to ...

Making decisions with a group can go from sociable to annoyingly stressful very quickly. Whether you're trying to decide on a movie with your friends or picking a restaurant with a romantic partner, ...