GPS is a space-based technology for everyday use. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. GPS stands for Global Positioning System and we ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

As cell phones move into the next generation called Long-Term Evolution (LTE), also sometimes called 4G, and the methods of wireless transmission change, so too must the methods of providing location ...

In 2012, Professor Rom Harré defined positioning theory as being “… based on the principle that not everyone involved in a social episode has equal access to rights and duties to perform particular ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...