For the CEO, emotional intelligence is not optional; it is the difference between a customer who feels valued and one who ...

As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from ...

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

An in-depth look at AI girlfriend platforms, exploring context awareness, personalization, memory design, and their impact on ...

Study finds AI-powered personalization increases trust, engagement, and employee loyalty when used with human intent AI ...

While many marketers see personalization as the way forward, the challenges getting there can be daunting. Personalization isn't new. It has been around for a long time since the introduction of the ...

Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them. There has never been a time when customer experience was ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...

We have been raised to believe in recycling, but it has mostly been a sham — only 9% of all plastic waste produced in 2018 was recycled. The beauty industry produces over 120 billion units of ...