Forbes contributors publish independent expert analyses and insights. I offer insight on cyber security issues for businesses and consumers. This article is more than 10 years old. For the second post ...

Businesses and market analysts use a measurement called sales penetration to calculate how many clients a particular firm has as a percentage of the overall market. Expanding companies attempt to ...

Matt Morris is currently the Global Managing Director for 1898 & Co., where he leads a diverse team of ICS cybersecurity practitioners. Penetration testing is a vital part of a critical infrastructure ...

Market penetration is a crucial indicator as to whether your marketing and sales strategies are working. Market penetration is the percentage of identified potential customers you have acquired. Not ...

"We lose money on every sale, but we'll make it up on volume." If you ran a business, you'd rather be in technology than food retail, right? Who wouldn't prefer Apple's 40% gross profit margin over ...

If you’ve ever got stuck while trying to wrap your head around the differences between penetration testing and vulnerability scanning, read through to get the perfect breakdown. Many IT security terms ...

Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a ...