Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how ...

Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score. Over the past few years, automated bidding has become more consistent ...

Based on the hundreds of conversations I’ve had with B2B and lead generation brands over the years, this could be an annual – if not monthly or even weekly – topic. Lead quality remains a constant ...

An ad quality score is a Google Ads metric that affects your ads' cost per click (CPC). A higher ad quality score means you can achieve more clicks on your ads for the same budget and improve your ...

B2B and B2C companies have come to more closely resemble one another in the past several years. As a result of that mirroring process, the marketing strategies they use have also grown closer together ...

Have you ever noticed how often someone will complain that something “doesn’t work” if they don’t understand it? It couldn’t be more true with PPC. In my experience, a lot of the people who say that ...

Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads ...

Every pay-per-click (PPC) marketer will have experience with poor-quality leads. Whether you have leads engaging about a service or product you don’t offer, or callers reaching the wrong part of your ...