Great messaging: You know it when you see it. It’s compelling, has a point of view and is inextricably linked with a specific brand, product or service. Your company’s messaging should convey your ...

Think of the last time you received an appointment reminder, a delivery update or a two-factor authentication code. Chances are, it arrived via SMS. But it wasn’t just any SMS—it was ...

In the age of instant gratification, businesses are under more pressure than ever to meet customers where they are—and that's increasingly inside social and messaging apps. Whether it's Instagram DMs, ...

Content fails when it speaks ‘at’ audiences, not ‘to’ them. To convert, your messaging must be focused, data-backed and designed for how people actually read. Content without strategy is noise; ...

Identify your true competition, which may be the status quo rather than a direct competitor. Prioritize 3-4 core value points that resonate with your audience and differentiate your product.

Messaging has become the de facto communication standard for many people. One primary reason for this is that messaging offers instant gratification. It also opens up new worlds of discussion for ...

Apple has been offering satellite-based SOS services on iPhones since 2022. The company started allowing users to send regular messages via satellite with the iOS 18 version. Android users have been ...

If you hadn’t heard of Signal before Monday, chances are you have now. The secure messaging app, available for iPhones and Android devices, has long been popular with journalists because of its robust ...