YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by ...

Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...

The American Dialect Society deemed "hashtag" the word of the year. NPR digital culture correspondent Laura Sydell and NPR senior strategist Andy Carvin explain how the social media tool works and why ...

A lone hashtag might not look very mighty, but when used en masse, the symbols can become incredibly powerful activism tools. Over the past two decades — largely since product designer Chris Messina ...

The way hashtags are being used on TikTok is changing. While it's usually not best practice to litter your uploads with dozens of hashtags, it can be helpful when it comes to accessing subcultures and ...

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online reading Can a book “go viral” in the same way a cat video on YouTube can? Unless it’s Harry ...

NPR's Audie Cornish speaks with Bev Gooden, creator of the hashtag #whyIstayed. The hashtag took off in September after the Ray Rice scandal, when many asked why women stay in abusive relationships.