Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...
PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.
This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...
This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January ...
Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, ...
This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows ...
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