My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

There are many ways to find and retrieve data from a table or range based on a lookup value. In fact, because Microsoft often comes up with new, modernized alternatives, there are too many ways! So, ...

Building a Winning Data Team: 6 Functions Needed for a Modern Enterprise Data Organization Your email has been sent By organizing their team into six general functions, data leaders can build an ...

Have you ever found yourself staring at a tangled mess of Excel formulas, wondering if there’s a simpler way to get the results you need? You’re not alone. Whether you’re managing sales data, tracking ...

QUESTION: We are always looking for examples and processes to help us in administrative lean thinking -- especially removing waste and adding value. Any thoughts? ANSWER: First, kudos to the reader ...