Forbes

How A Direct Mail Campaign Can Fuel Your Digital Marketing Strategy

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...
Printing Impressions

5 Direct Mail Marketing Predictions for 2025

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...
MediaPost

Direct Mail Snaps Back - And Is Being Used With Email, Other Channels

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...
Printing Impressions

Why Direct Mail Is Still the Most Trusted Marketing Channel in 2025

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...
Nasdaq

Direct Mail Alert Issues White Paper on the Power of Neuroscience in Direct Mail Campaigns

Houston, Texas--(Newsfile Corp. - October 14, 2024) - Direct Mail Alert is excited to announce the launch of its latest 5-part series, titled, "Unlock the Power of Neuroscience in Direct Mail ...
MM&M

Direct mail finds its place in healthcare marketing

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...
Business Wire

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
MediaPost

Direct Mail Magnet: Gen Z And Millennials Especially Like It

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...
Business Wire

Lob Makes Direct Mail Carbon Neutral for All Customers Across Entire Lifecycle in World First

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today announced all mail sent through its platform is now 100% carbon neutral across its entire lifecycle, setting a ...
HousingWire

How effective is direct mail reverse mortgage advertising?

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...
The Chronicle of Philanthropy

Direct Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better.

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...

New Platform Gives Political Candidates Direct Access to Professional Direct Mail Training

NEW YORK, NY, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- Campaign Victory Direct Launches Transparent ...