For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Running a business and ensuring long-term success does not happen immediately. It takes a lot of effort, patience, and resources to achieve a high level of fulfillment and be a prominent leader in ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are ...