Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

Canadian retail in 2026 balances expansion, experiential stores, AI adoption, and cautious consumer spending amid inflation ...

Consumer spending is influenced by everything from brand loyalty to what’s trending. We discover the key factors that influence purchasing decisions. From ethical standards to the cost-of-living ...

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. In reality, though, this ...