Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

The Oechsli Institute’s 2014 Financial Advisor Social Media research found that LinkedIn is a powerful marketing tool when a personal introduction isn’t possible. The following is an excerpt from The ...

Confidence is the key to cold calling success, and that confidence comes from being uncomfortable. That’s the word from Katelynn Blackburn, founder of Diligence Agencies, where she provides financial ...

These practical cold calling tips will help you and your team hit quotas early, maximize your time, and get better results. I understand why some people are too afraid to make cold calls — it’s hard, ...

It happens every day of the week and on Sundays in the radio business. Local radio sales reps talk themselves out of cold calling. It’s not your fault. Cold calling is hard. See. There I go. Talking ...

Cold outreach is still one of the most effective ways to build relationships, but success today comes down to personalization, brevity and leading with value rather than spam. Cold outreach is simply ...

You know the rep. Cold calling is intimidating and hard. Unless it isn’t. How can you and I reshape how we feel about cold calling and use it as an expandable tool to grow our sales?The real ...

In an era dominated by chatbots, automated sequences and AI-generated copy, an unlikely contender is reclaiming its throne in B2B sales: the humble telephone. Cold calling, once dismissed as archaic ...

We all know the feeling: Your phone rings in your pocket and you answer, only for it to be someone trying to sell you a new ...