Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search ...

Peter walks through a simple Web page that retrieves and updates data on the server to summarize his best practices for creating the client-side portion of an ASP.NET application. As I write this, the ...

Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an essential step for serving ...

Since Google Plus and a few other cutting-edge websites now render entirely on the client, let's review why server-side rendering is desirable at all. Server-side rendering means when the browser ...

In today's over-the-top (OTT) world, ad-supported OTT video is irrevocably siphoning viewership from traditional broadcast television viewing. The shift from broadcast to unicast formats allows ...

Popular JavaScript frameworks like Angular, Ember and React have fueled enthusiasm for applications that perform most of their rendering on the client-side. Sadly, the power and benefits of ...

Community driven content discussing all aspects of software development from DevOps to design patterns. Client-side rendering technologies like React and Angular use the processor on the client device ...

Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...