From the earliest days of the Internet, Santa Barbara has spawned a number of adtech companies, including: ValueClick (now known as Conversant), Commission Junction and FastClick (both acquired by ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

There is no question that having your own business can be extraordinarily time-consuming. You’ll spend hours every day sifting through data, talking to your team and figuring out what you need to do ...

Opinions expressed by Entrepreneur contributors are their own. As one of my first mentors said: “In business, sales solves all.” This reigns true in the majority of cases. When you make a sale, you ...

Getting customers through the sales funnel can sometimes be an arduous task. It can also be difficult to juggle multiple prospects at different stages of the funnel, which is why it's important to ...

Discover the benefits of sales automation and explore practical tips and examples to enhance your sales process today. Sales automation is a popular functionality offered by the top CRM software. It ...

Seventy-one percent of companies say closing more deals is their number one priority for sales, according to Hubspot’s State of Inbound Report. Yet many organizations are still following outdated ...

Few industries have been forced to navigate the disruptions arising from digital transformation the way that the publishing sector has in recent years. As advertisers moved from the physical world to ...

Few industries have been forced to navigate the disruptions arising from digital transformation as much as the publishing sector has in recent years. The strongest publishers have survived by ...

What if your sales team could skip the tedious grunt work of finding and contacting leads, and instead focus entirely on closing deals? Imagine an AI system that not only identifies potential clients ...

Opinions expressed by Entrepreneur contributors are their own. It’s 2018, which means if you are still implementing traditional old-school sales tactics, you are more than likely miles behind your ...

Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.