Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

Business leaders must understand the evolving landscape of website tracking litigation, recognize which activities can trigger claims, and implement robust compliance strategies to protect their ...

In recent months, digital privacy risks stemming from tracking pixels and other web technologies have caught the attention of law firms, regulators and insurers. The increasing awareness of data ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Tracking website visitors is crucial for understanding user behavior and improving marketing strategies. By using various tools and techniques, businesses can gain insights into how visitors interact ...

Embracing technology is a sure-fire way to generate hot leads and get the best results. Discover how website tracking can take your business to the next level. With a rise in the adoption of marketing ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...