As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Trying to improve your website’s search engine ranking can seem a bit like the quest for romance. Like people looking for love, websites looking for a high search ranking can find it many different ...

There are all sorts of ways to make money from a blog or website. You could sell ads, write sponsored content or work with content partners. You could create an online shop or use affiliate links to ...

Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...

In the digital age, where the internet serves as the primary gateway to information, products, and services, having a robust online presence is crucial for businesses and individuals alike. However, ...

Impact for marketers. Modernizes user experience without major development changes or complexity. SearchStax announced the release of Smart Answers for Site Search on July 15. The new generative AI ...

The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their ...

One of the biggest talking points online today is the growth in power of the search engines and the marketing opportunities for business that they offer. In the space of a few years, search has become ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Creating a business website is important as websites are a business’s digital ...

Paid search advertising still makes up the biggest share of the fast growing internet ad market, but spending on website search optimisation is catching up, a new report has found. The latest research ...