This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

These days, data is the backbone of businesses. Employees debate the best ways to collect, analyze and use it behind the scenes at companies everywhere. In the digital age, harnessing the right data ...

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Modern businesses run on data. Companies regularly ...

The Austrian website of medical news company NetDoktor works like millions of others. Load it up and a cookie from Google Analytics is placed on your device and tracks what you do during your visit.

Website statistics can provide loads of information that lets you see how visitors are behaving, but not necessarily why. This creates a variety of advantages and disadvantages based on how you ...

Your website’s data matters. By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical customer does on your site; and even ...

The field of data analytics is developing rapidly. With the rise of ever larger and more specialised datasets, it’s essential to understand how to collect, handle, evaluate and interpret data to ...