Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

Recent research suggests web tracking could be highly accurate using information about a PC's GPU shader cores. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

Technological advances have transformed public health surveillance toward tracking, managing and taking action in the advents of health crises. Early data collection and statistical methods have ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

Clearing your cookies is not enough to protect your privacy online. New research led by Texas A&M University has found that websites are covertly using browser fingerprinting—a method to uniquely ...

The world of web behavioral tracking is a mess. Advertisers are eager to make it more effective, governments want to regulate it, and web users are generally horrified of its potential. But out of ...

This post is part of a series of articles we are doing on 2023 data protection litigation trends. 2023 saw a rise in class action litigation related to internet tracking technology employed by ...

In the wake of recent lawsuits brought under the Video Privacy Protection Act (VPPA), companies with websites that display video content should evaluate their use of ...

In a relatively late effort to promote consumer privacy, a coalition of Internet-advertising companies issued on Tuesday guidelines for Web sites that use tiny electronic tags to track visitors' ...

Google says it will no longer track individual users as they browse the web. Google previously moved to eliminate third-party cookies, which are used to target digital ads. Google's decision could ...

Quova, whose technology lets Web sites deliver pages based on visitors' geographic location, said Tuesday that it acquired European rival RealMapping for an undisclosed sum. The Redwood City, ...