US— The Web Analytics Association (WAA) has merged with its Spanish-language counterpart, the Asociación Española de Analítica Web (AEAW). Going forward, the WAA says it will assist AEAW in the ...

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic ...

In hopes of distancing itself from adware and spyware companies, the Web Analytics Association--a trade group of analytics firms--this week issued a statement against spyware that included the pledge ...

WAKEFIELD, MA--(Marketwire -08/08/12)- The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced they will host a symposium at the Mission Bay Conference ...

WAKEFIELD, MA--(Marketwire - Sep 25, 2012) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced they will host their second annual symposium in ...

There comes a time in the evolution of most new industries when the early entrants decide to pull back on their fierce competition--if only slightly--in favor of cooperation and unity. Numerous ...

The Web Analytics Association is asking for public comment on a new and revised standard definitions for metrics regarding visits, content, and conversion. The WAA is hosting a blog where the ...

Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of all this information creates problems for ...

A new trade group has been formed, it is named the Web Analytics Association. I asked Ammon Johns if he had any direct influence with this trade group and he said no, but I find his recent campaign ...

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and ...