Tulane is going back to the future. Rather than rebranding the Athletics Department with a new logo created by a marketing studio or an advertising agency, new Athletic Director Troy Dannen looked to ...

Take a second to repeatedly scroll your mouse up and down while you keep your eye on the Sonos logo above. Eh? Eh? Pretty amazing, right? By complete happy accident, designing firm Bruce Mau Design ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

WHY IT RATES: Travelers who stay at Sheraton properties should be taking note of the logo change for the popular hospitality company.-Donald Wood, Breaking News Senior Writer. Marriott International, ...