Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, ...

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool name redacted] concerning some keywords?” ...