Search volume is a key metric in keyword research. Read about its limitations and how to get the most out of keyword search volume for SEO. Keyword search volume is one of the most frequently used ...

The other day, Gartner, a respected research firm, predicted that "traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents." ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

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In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to ...