It can be hard for potential buyers to see themselves in an empty home. Home staging, where pros bring in just the right furnishings and decor, can showcase a home at it's best. This process can be ...

The real estate industry has embraced consumer technology with a zeal, with many agents and brokers bringing the latest tools and gadgets to the process of buying and selling a home. High on the cool ...

With 9 out of 10 homebuyers using the Internet in their search, according to the National Association of Realtors, home shopping is like online dating. Buyers flip through countless photos of ...

Are virtual tours finally ready for their close-up? We think so. Not long ago, Matterport was the only serious player in the virtual tour software space. Their tours were revolutionary, with a catch — ...

Staging, the process of decorating a listing to make it more attractive for sale, is all but necessary in the world of Bay Area real estate. But traditional staging can be costly, time-consuming and a ...

There’s no question that staging adds value to a home for sale. According to the National Association of Realtors 2021 Profile of Home Staging, 82 percent of buyers’ agents said staging a home made it ...

Twin brothers and colleagues Daniel and Dave Duddingston knew a condo they were selling was a gem. It had a wood-burning fireplace, two crystal chandeliers and was just steps away from Loring Park in ...

Try to picture this real estate scenario — virtually. Like 90 percent of shoppers searching for a home, you start on the web, checking out listings and locations. You find a house that appears to be ...

Emily Walling eyed an empty West Houston home that was soon to hit the market. Then, with the click of a mouse, she dropped a table and six wooden chairs into the dining room. Another click, and up ...

Staging a space makes it easier for someone to envision living in it. Virtual staging is a cost-effective way for landlords to market to a larger demographic of renters. Virtually staged photos are ...