Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

For decades, people have wondered about the true color of acting legend Elizabeth Taylor's eyes: Were they blue velvet, dark denim, deep purple or vivid violet? Such is the legend surrounding the ...

For decades, people have speculated about Hollywood icon Elizabeth Taylor's eyes, questioning their true hue: Are they blue velvet, deep purple or vivid violet? Such is the legend surrounding Taylor's ...

Shop fan-favorite tea kettles, canisters, and other kitchen pieces in the darling shade.

Luscious and dramatic, this latest Color of the Year prediction puts a luxe spin on purple paint. Purple Basil by Glidden is a warm, lush violet that actually leans a bit neutral. Indeed, it is bold ...

NEW YORK (AP) — What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra ...

Yeti’s newest color collection for 2025 is an absolute show-stopper perfect for summertime: Ultramarine Violet. According to Yeti, its new Ultramarine Violet color collection was inspired by the ...

Pantone has selected “Ultra Violet” as its Color of the Year 2018. Pantone describes the blue-based purple color as communicating originality, ingenuity, and visionary thinking. Historically, the ...

We're nearly done gathering 2024 Color of the Year picks, as the Benjamin Moore paint company has chosen "Blue Nova," a blue-violet meant to spark adventure, as its top pick. "Blue Nova" is inspired ...

Sweet Protection just lit the match on summer style with their new Hyper Violet colorway — this one pops! Whether dropping into chunky singletrack or hammering road and gravel miles, the new Hyper ...