WWE fans could get a nice discount on WWE 2K25 - if they live in the right place. According to PSPrices, Sony is currently running A/B testing on the PlayStation Store for a dynamic pricing experiment ...

The experiment, which includes 68 regions, displays differing prices for the same PS5 games. Sony is also testing personalized sales.

The video game Valorant, a fast-paced team-based shooter, has recently become a testing ground for a promising new direction in artificial intelligence research. The game’s developers at Riot Games (a ...

Game developers are using AI to make games more realistic, more complex, and more challenging. However, it’s not all fun and games: AI also brings a few downsides, including impacts on the ...

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Elon Musk has made a series of ambitious predictions about his AI tech and its ability to create video games and movies, although there is a healthy dose of scepticism online around the claims. In a ...