A video game analyst predicts that players are going to be hit with ads even when putting their games on pause.

Ronald Goncalves is a contributor at DualShockers and a Venezuelan political scientist and economist who seeks to express his passion for video games through the always subjective interpretation of ...

Some games improve the player's experience with interactive loading screens, making waits more engaging. Examples include games like No More Heroes, Splatoon 2, and Bayonetta. Interacting during ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is impacting owners of Roku-branded smart TVs and streaming sticks, so long ...

Matthew is a Staff Writer in GameRant's News department. His first console was the NES, but he made most of his childhood memories with the SNES. Matthew spent much of his early life begging to go to ...

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In games, nothing breaks player flow like a loading screen, and in virtual reality this problem is amplified tenfold. ‘Presence’ or ‘immersion’, the magical yet fragile feeling of ‘being there’, is ...