COLUMBIA, Md.—LTN will unveil live sports, channel distribution, and real-time content versioning technologies designed to drive revenue for sports leagues, content owners, and streaming platforms at ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Alongside the platform’s feature enhancements, between October and December 2025, AdPlayer.Pro also rolled out Interstitial Video Ads 2.0, the revamped ad format variation, fully customisable and ...

Kicking off the suite of announcements at NewFronts is the debut of STN, the Samsung Television Network, the broad-FAST channel of the future available exclusively on Samsung TV Plus on Samsung Smart ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Spot Runner Suit Tossed David Kaplan of PaidContent reports that WPP’s suit against Spot Runner, “a web-based TV ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...