Note: What follows is a special preview from Jeff’s upcoming book, Advanced Pot-Limit Omaha Volume II: LAG Play and THE Workbook, slated for a fall 2010 release. Once you get to a certain point in ...

The modern gaming industry operates on player engagement and retention. While high-quality content is the primary draw, the most effective monetization systems rely on psychological principles that ...

Skinner’s variable interval ratio reinforcement is aligned with chance rewarding of chance behaviors. The “variable interval” component of such a reinforcement schedule reflects the fact that behavior ...

In my last blog post, I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is ...