H.264. HEVC. VP9. If these terms mean nothing to you, you’re not alone. Each is a kind of video codec. Though they’re responsible for every second of video we watch online or on a Blu-ray, most people ...

With video continually rising in percentage of total internet traffic—with estimates as high as 80 percent—and more and resolutions rising to UHD and beyond, engineers are hard at work developing new ...

The starting gun has been fired on development of a new video codec beyond VVC with gains of at least 20% up to 50% claimed by R&D lab InterDigital. The target for H.267 is to deliver improved ...

The next-generations VVC/H.266 codec has been announced as a follow-up to H.265. Like the previous codecs, H.266 promises a significant reduction in size with no apparent quality loss. Versatile Video ...

Anytime you start working with a new codec, there are some fundamental tests that you should run to achieve optimal performance/quality optimization. In this article, I’ll take you through those tests ...

is a Senior Producer on Decoder. Previously, he reported on the technology and gaming industries for more than a decade. The Fraunhofer Heinrich Hertz Institute, the electrical engineering and ...

BOSTON, July 06, 2026--(BUSINESS WIRE)--Access Advance LLC today announced significant additions to the VVC Advance Patent Pool, including Samsung Electronics and Sharp Corporation joining as both ...

Fraunhofer, the German company that helped develop the H.264, H.265 and MP3 encoding formats, has unveiled a new video encoding standard that could severely reduce streaming bottlenecks. Called ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

Today H.265 enjoys widespread use on Apple devices like the iPhone, as it’s the default codec used by video capture within the stock Camera app. What exactly can users look forward to once H.266/VVC ...