Relo Metrics Expands Census Product into Formula One and Advances Sponsorship Valuation for the Global Motorsports Industry

Using Computer-Vision Powered Scene Detection, Relo Adds Sponsorship Valuation of all F1 Races, Teams, Brands as Sponsorship Spend Looks to Reach $2.9 Billion Revenue in 2025 (GumGum Sports Inc.) ...
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How this Central Texas tech giant is using AI to fuel wins for McLaren's F1 team

Thanks to a Netflix docuseries, a feature film starring Brad Pitt, Max Verstappen and Lewis Hamilton, Formula 1 has become the fastest-growing sport worldwide - especially in the U.S. Fans know the ...
The New York Times

Inside F1’s TV tech nerve center. Plus, the latest on Red Bull’s non-Verstappen seat

The gallery at F1's Media and Technology Center at London Biggin Hill airport F1 Prime Tire Newsletter | This is The Athletic’s twice-weekly F1 newsletter. Sign up here to receive Prime Tire directly ...