My annual Spotify Wrapped tends to tell me two things. The sheer number of listened hours each year tells me I spend a lot of time listening to tunes. But the eclectic mix, and Your Mix playlist ...
Gen Z is reviving the iPod - not for nostalgia alone, but to disconnect from constant notifications.
MP3 players and retro audio tech has experienced a resurgence in recent years, with brands such as We Are Rewind making cassette players. I, myself, am no stranger to the popularity of MP3 players.
Gen Z is ditching streaming for iPods - and the nostalgic comeback is bigger than you might think.
Gen Z is hunting down old iPods on eBay and Marketplace. They want music without notifications, algorithms, or distraction. The click wheel is their digital detox.