Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal ...

Google appears to be pulling parts of the Google Tag Manager interface directly into Google Ads — a move that could simplify how advertisers manage tracking and tags. What’s happening. Advertisers are ...

Over the years, Google has introduced many useful tools and programs. Gmail and Adwords have to be on the top of my list, but in recent months Google Tag Manager has also joined my list of favorites.

Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience. This was first spotted by ...

The North Face made changes based on consumer behavior and the way people searched on its website after using Google Tag Manager to measure and act on its first-party data. This led to an increase in ...