User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their buying ...

Social Media Marketing - This infographic explores key key social media trends to watch in areas like workflows, ...

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards. Protect brand integrity. Automated malware detection and ...

TikTok, an app that was once just a place for user-generated content, is launching a new setting that lets users choose how much AI-generated content they want to see in their For You feed. The ...

Agencies are navigating a marketing world powered by AI, evolving platforms, and consumer expectations that change overnight. The pace is dizzying, but it’s also full of opportunity. When we asked ...