In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Assessing the ease of use of a software is ...

Even with all the application availability and performance enhancements you build into your Web infrastructure, you still need to build something that visitors actually like to use. Unfortunately, ...

One thing that is certain about website creation is that no user wants to go to a site that gives them a bad experience. When a user encounters such a site, they will quickly turn away—causing you to ...

User testing involves evaluating the functionality and user-friendliness of a website, app or other digital product. Testers often record a video of themselves using the product as they attempt to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chase Harrington ...

In collaboration with the Department of Information Science, the ATLAS Institute’s certificate in user experience gives students the skills and vision to reimagine how humans interact with technology.