Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease of use that end users ...

Pet peeves: we’ve all got them. We don’t think about them all the time, but they lurk in the background, waiting to jump into our consciousness when real-life examples rear their ugly heads. Mine are: ...

If you’ve ever taken an Uber, you know that the startup identified practically every consumer pain point involved with hailing a taxi – not being able to find one, standing in a long taxi line, rude ...

Digital interactions now shape how people see, trust and connect with businesses. With consumers spending more than six hours a day online, their digital experiences carry as much weight as their ...

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, ...

World of Warcraft has released its most recent expansion Warlords of Draenor, making yet another milestone of this game’s ten year tenure on the market. In that time, Blizzard Entertainment (a ...

A version of this article appeared in the Summer 2016 issue of strategy+business. Several years ago, a brilliant engineer devised a new software tool for augmenting decision making. He was justifiably ...