User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

If you haven’t used the power of user-generated content (UGC) to create trust and authenticity with your audience, you're missing out. In this article, I'll offer actionable strategies for how to ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates exclusivity and value for paying subscribers; on the ...

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards. Protect brand integrity. Automated malware detection and ...

Google's Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. Google is increasing UGC in search results due to ...

Disney boss Bob Iger has said the company's streaming service will soon allow subscribers to create and view AI-generated content. Speaking during the company's latest earnings call, Iger said Disney+ ...

TikTok, an app that was once just a place for user-generated content, is launching a new setting that lets users choose how much AI-generated content they want to see in their For You feed. The ...

You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...